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FIT (Functional Imagery Training) has proved to be the most effective way to lose weight and to keep it off for life!

“Overweight people lost an average of five times more weight using Functional Imagery Training (FIT)" - University of Plymouth

Imagining the YOU you want to be!


FIT is a powerful tool which combines mental imagery with motivational interviewing to boost and sustain motivation for change.  Designed by researchers from Plymouth and Brisbane Universities from two decades of scientific research, the FIT studies showed that participants lost five  times more weight than those receiving talking therapy alone. At 6 months, the average weight loss was nearly 5 kilos and after 12 months, participants had continued to lose weight. More effective than well known weight management brands, FIT is not about dieting but a mind-set shift.

I am delighted to announce that I am the first accredited practitioner of FIT for weight-loss in the UK.

How does FIT work?


FIT is a new way of supporting behaviour change by strengthening motivation. 

FIT combines motivational interviewing with multi sensory imagery practice to enable you to imagine your future self and the steps you choose to take to reach your goals.

Work with me to:

  • Define the changes you want to make

  • Learn to use the tools to visualize the future you 

  • Create and plan the steps you will take to reach your ideal weight loss

  • Get the 1 - 1 personalised and positive support you need 

  • Feel in control and motivated to achieve the best version of you sustainably

  • Make that change forever

FIT has also shown to be effective in other lifestyle changes:

  • FIT for fitness goals, personal development goals, quitting smoking and other addictions

  • FIT for grit in high performance professional sports.


"Can you Imagine your way to success?" - BBC News

Dr Solbrig, who completed the work as part of a PhD funded by The National Institute for Health Research (NIHR) Collaboration for Leadership in Applied Health Research and Care (CLAHRC) South West Peninsula, said: 

"It’s fantastic that people lost significantly more weight on this intervention, as, unlike most studies, it provided no diet/physical activity advice or education. People were completely free in their choices and supported in what they wanted to do, not what a regimen prescribed."


Professor Jackie Andrade, Professor in Psychology at the University of Plymouth, is one of the co-creators of FIT, and she explains: 

"FIT is based on two decades of research showing that mental imagery is more strongly emotionally charged than other types of thought. It uses imagery to strengthen people’s motivation and confidence to achieve their goals, and teaches people how to do this for themselves, so they can stay motivated even when faced with challenges. We were very excited to see that our intervention achieved exactly what we had hoped for and that it helped our participants achieve their goals and most importantly to maintain them."

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